About Groove
We've been there
Leading a team can be exhilarating — but it can also feel lonely. You're the one who has to make the tough calls with imperfect information. You're the one pushing for clarity when the path ahead is still foggy. And you carry the weight of knowing your choices shape not just outcomes, but people's day-to-day lives.
We know that feeling. We've been there too. And what we've seen, over and over again, is this: the strongest companies are built by teams who grow together. When trust, courage, and ownership become habits, progress compounds. That's what turns uncertainty into momentum, and a group of individuals into a team that wins.
What's changing now
The truths of teamwork haven't changed. What's changing is how leaders and teams live them. Agile taught us to embrace change; now AI is reshaping how we align, communicate, and act. Leaders who lean into this shift won't just keep pace — they'll discover new ways of working that lighten the load and sharpen the focus.
Why we built Groove
We built Groove to be the co-pilot we wished we had:
- Helping you keep strategy connected to daily work.
- Turning feedback into alignment instead of conflict.
- Creating space for your people to grow into their best selves — and great teammates.
Because leadership shouldn't mean carrying it all alone. With the right systems, you can turn the weight of responsibility into a rhythm of progress.
Starting with retrospectives
We chose to begin with retrospectives because that's where learning and adaptation take root. But let's be honest: a retro can go two ways. It can be a dull, checkbox meeting that drains energy — or it can be a growth driver, the moment when a team pauses, talks honestly, and decides how to get better together.
We built Groove to make it the latter: easier, lighter, and more actionable. Done well, retrospectives aren't just meetings — they're the heartbeat of continuous growth.
But we're not stopping there. Our bigger mission is to reshape how teams work in the AI era — so every interaction, big or small, builds not just better products, but stronger teams.